About LARA
GAMING CONTENT AND BUSINESS STRATEGY
Growing up with parents who loved gaming, Lara left Brazil at 17 to turn that passion into a career. Since then, she's moved through animation studios, game publishers, digital media, and esports, working across the US, Europe, LATAM, and Asia.
She brings both creative instinct and strategic structure to her work, leading everything from targeted campaigns to large-scale productions. Beyond marketing, she's spent over a decade building her own presence across social platforms, racking up millions of views and followers, appearing on television, and hosting esports events.
At the heart of her work is storytelling: using content, culture, and community to create real connections and meaningful conversations in gaming, tech, and esports.
