Inspired by parents who embraced gaming early on, Lara left Brazil at 17 to pursue a career in the games industry. Her path has since taken her across animation studios, game publishers, digital media, and esports, working internationally across multiple markets, including the US, Europe, LATAM, and Asia.
 

Blending creative instinct with strategic thinking, Lara approaches campaigns with structure and intent — from focused, targeted initiatives to large-scale productions. Alongside her marketing work, she has spent over a decade creating content across social platforms, generating millions of views, appearing on television, and hosting high-caliber esports events.
 

Today, her creative marketing work centers on storytelling as a driver of engagement, using content, culture, and community to explore how gaming and esports can build high-quality connections and drive impactful conversations.